The sale of 3 Sherwood Avenue, Kooringal by Jacob Gooden presented an opportunity to secure not only a successful sales result, but also a new property management client for Fitzpatricks. The purchaser was an investor, creating a natural transition from the sale into property management, with Investment Consultant Gemma Aiken working to secure a tenant quickly. For the first-time investors, finding the right tenant who would care for the property as their own was an important part of the process.
Positioning the property for buyers and investors
The property's location, presentation and large shedding were key strengths throughout the sales campaign. Features including great heating and cooling further added to its appeal, providing a well-rounded offering for both owner-occupiers and prospective investors.
Based on comparable properties and the additional value provided by the shedding, the property was positioned to the market at $670,000–$690,000. This approach helped attract interest from buyers while also highlighting the property's potential as an investment.
Turning a successful sale into a quick leasing campaign
With the property sold to an investor, our team was able to seamlessly transition from the sales campaign into property management. As the property was already being marketed through Fitzpatricks, Gemma Aiken was able to commence the leasing campaign prior to settlement, providing additional time to generate tenant interest.
The property was promoted across realestate.com.au, Domain, social media and the Fitzpatricks tenant database, creating broad exposure while leveraging the existing momentum around the property.
Strong buyer interest followed by a quick leasing result
Jacob's sales campaign generated strong engagement, with one open home attracting 10 attendees and two offers received. The property recorded 631 views on realestate.com.au and 1,176 views on Domain before selling for $670,000 after just 19 days.
The momentum continued into the leasing campaign managed by Gemma, with 159 realestate.com.au views and 330 Domain views. A tenant was secured at $570 per week within eight days, allowing the new investor to move quickly from purchasing the property to having it generating rental income.
A complete result from sale through to management
The outcome demonstrates the value of a coordinated approach between sales and property management. Jacob Gooden successfully negotiated the sale, while Gemma Aiken quickly transitioned the property into the rental market, providing the investor with a seamless pathway into property ownership and professional management.
For Fitzpatricks, the result was more than a successful sale. It created an opportunity to build a long-term relationship with a new investor and provide ongoing property management from the outset.
