When the owners of 14 Kirrang Avenue, Glenfield Park decided to sell, they were also upsizing and were simultaneously purchasing their next property with us at Fitzpatricks. With the home beautifully maintained and positioned in a sought-after Glenfield Park location, the priority was to attract strong buyer interest while achieving a result that would allow the vendors to move confidently onto their next purchase.
Understanding the Glenfield Park market
Before launching the property, sales team Brendan Madigan and Tiarne Lloyd engaged with a large number of qualified buyers already active in the market. Based on this early feedback and the property's appeal, there was strong confidence that 14 Kirrang Avenue would attract interest from a broad range of buyers.
Glenfield Park continues to appeal to first home buyers, families and investors, creating a competitive buyer environment for well-presented homes in the suburb.
The property was launched to the market at $649,000, with a competitive fixed-price strategy designed to encourage enquiry and generate competition between interested buyers.
A focused campaign designed to create urgency
The campaign was supported across major property portals, including realestate.com.au and Domain, alongside digital advertising, social media and Fitzpatricks' website and established buyer database.
Rather than relying on an extended inspection period, the campaign included a single mid-week open home. Buyers were advised from the outset that, due to the anticipated level of interest, they should be prepared to submit their best offer promptly.
This strategy created a clear sense of urgency and encouraged motivated buyers to act rather than wait for further opportunities to inspect or negotiate.
“We expressed to the vendor the importance of exposing the property to a large number of qualified buyers we had been working with. A property in this location was going to attract all different buyers. This allowed them to make a quick decision based on buyer reaction, which gave them the ability to move onto the next purchase in a timely manner.”
Brendan Madigan says.
Strong buyer response in just 14 days
The strategy generated significant engagement in a short period, with the property attracting 1,263 views on realestate.com.au and 1,532 views on Domain.
The single open home attracted 8 attendees, resulting in 8 offers being received.
With multiple buyers competing for the property, the vendors were in a strong position to assess the offers and make a confident decision.
A $700,000 result for the vendors
After just 14 days on the market, 14 Kirrang Avenue sold for $700,000, representing a $51,000 increase on the original listing price of $649,000.
The result swiftly provided the vendors with the confidence and certainty they needed to progress with the purchase of their new home with Fitzpatricks.
The importance of buyer engagement and strategy
The sale of 14 Kirrang Avenue demonstrates the value of understanding the local market, engaging with our database of qualified buyers before launch and creating the right level of urgency throughout a sales campaign.
By exposing the property to a broad pool of active Glenfield Park buyers, limiting the inspection opportunity and encouraging interested parties to submit their best offers promptly, Brendan and Tiarne generated genuine competition and achieved an outstanding result for the vendors with a sale price well above asking.
